It is a vehicle to educate, teach, and provide value to your audience, which in turn builds trust in your expertise and can motivate them to engage further with your company.

Ī webinar allows you to give a presentation to tens, hundreds, even thousands of people at once at an extremely low cost. Additionally, one of the most powerful types of long-form content is the webinar. A content marketing strategy can include blogs, podcasts, ebooks, white papers, videos, and infographics. Ideally, it also encourages them to seek out more content and then eventually become a customer (or member, donor, client). Each component offers something of value to your constituents and motivates them to remain attached to your brand. But let's set the scene for those who want a basic introduction.Ī great content marketing strategy consists of multiple channels of content that fit together in a logical progression. If you're reading this article, chances are you already know what a webinar is and why it's a valuable part of your content strategy.

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